Further, he ought to entertain the people with festivals and spectacle… — The Prince

The Prince — Niccolò Machiavelli

Further, he ought to entertain the people with festivals and spectacles at convenient seasons of the year; and as every city is divided into guilds or into societies,(*) he ought to hold such bodies in esteem, and associate with them sometimes, and show himself an example of courtesy and liberality; nevertheless, always maintaining the majesty of his rank, for this he must never consent to abate in anything.

Place: CHAPTER XIX -- THAT ONE SHOULD AVOID BEING DESPISED AND HATED · ¶271
License: Public domain · Source
The text is given as in the edition, unedited.

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